These days successful SEO (Search Engine Optimisation) is critical to stand out amongst the competition. So how do you keep your website on the first page of Google? This week’s blog gives some simple and effective advice in this ever-evolving area of marketing.
It’s estimated that Google has over 85% market share in the search engine market in Australia. Studies indicate that most consumers search online before deciding to purchase a product or use a particular service. Therefore, it is important for businesses to be present on the first page of Google to attract new customers. But how is this achieved on an ongoing basis?
Businesses have two choices to be on the first page of Google search results. They can:
1. Purchase advertisements on Google adwords that works on pay per click basis. Buying these advertisements can be very costly, if it is not managed in the right manner.
2. Hire the services of a professional and result oriented search engine optimisation (SEO) service.
Advantages offered by Australian SEO services
If you search for SEO services on Google, it will return thousands of results. These results will also include various marketplaces and cheap offshore outsourced SEO services. Many businesses have wasted thousands by using these offshore SEO services.
They’ve later discovered that either they never achieved the promised rankings or the rankings were not sustainable and worked only for a short period of time.
Most of the offshore companies use questionable techniques to rank their client’s sites highly in the search engines. These techniques may work for a short period of time but eventually Google will recognise and possibly de-index these websites.
Therefore, it is recommended that business owners hire local SEO agencies to perform their SEO work. Australian SEO services offer many advantages over offshore SEO companies including accountability and high quality work.
One of the biggest advantages of hiring Australian SEO services is that these services are accountable for their work. Since they’re working locally and depend on reputation for work in the future, they take their work seriously and work on delivering long-term results.
On the other hand, offshore SEO companies treat every project as one of the several projects they have to work on. Most of these companies are not worried about the long-term effects of their SEO work. Also, clients are not usually knowledgeable enough to find out about the techniques used by these offshore companies until it’s too late.
High quality work
High quality local SEO companies already have contacts in the local market and know the market. They can contact other blog owners relevant to your niche to get a blog posted about your company. Google really loves this and will certainly boost your rankings.
On the other hand, offshore SEO services, generally, do not have any local contacts and rely on unnatural back links and spam to rank the websites of their clients. These techniques work in the short term but are frowned upon by Google and Google devalues these links within a short period of time. It also penalises the website.
There have been many examples where particular websites have taken more than a year to recover after taking corrective steps to repair the damage done by offshore SEO companies.
Below are 5 tips to help your website get ranked further up in Google.
1. Make sure each of your website pages have a title and meta description
It’s a very simple tip, yet you would be surprised how many times I find websites and blog posts with no page title and no meta description (this is the small segment of information below the link of a search result that describes the contents of the page to the searcher.) If you are not naming and giving meta descriptions on your site pages and blog posts, you are basically telling Google you do not want to be found.
As an example, which would you rather click on below?
By naming your pages and writing short meta descriptions (illustrated in the black text in the first example), it will instantly give your website a boost in search rankings.
2. Always have unique content on your site
It goes without saying not to plagiarise or copy content from other websites. Google can tell if you are using copied content on your website, and will punish you accordingly by pushing your website down in search results. A way to counteract this is to always post fresh and unique content on your site.
3. Check your website speed
Google hates slow websites because it annoys users when a page takes a long time to load. If your site is slow to load, it will be pushed back in Google’s rank. You can check your site speed by going to a great free tool at http://gtmetrix.com. If your website is slow, you may wish to get this fixed very quickly. Ask your web developer to help you with this. By increasing your page load times, you will increase your search results.
4. Add your site to Google WebMaster Tools and verify it
This is a free tool Google gives to website owners with excellent reporting on all aspects of your site. By adding your site to Google WebMaster tools you will be able to see how many people are clicking on your site and also how long they are staying on your site. These are useful statistics to help you improve your website.
5. Sign up for a Google+ Business Page
Google+ isn’t a very popular social network in comparison to Facebook – but that doesn’t matter.
It has incredible SEO value – and for just one reason:
When you connect your Google+ page to your website, your business is shown next to all of your search engine results.
33% of people click on the top result of Google. Why? Because it’s the easiest to click on. It shows up first, and likely has a catchy enough headline to be interesting. Why not give it a shot? It works well.
So as mentioned above, it is always recommended for businesses to use the services of a local SEO company. The great thing about being a Bartercard member is you’re able to purchase these services using your trade dollars saving you cash.
Author: David Samuel
Digital Strategist, Platinum Web Media
The SEO experts at Platinum Web Media have helped a number of businesses in achieving high first page rankings in Google over many years. Our team of SEO experts understand the dynamic requirements for high rankings in Google in a sustainable manner.